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The
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Bart Bronnenberg is Associate Professor of Marketing at the John E. Anderson Graduate School of Management. He holds Ph.D. and M.Sc. degrees in Management from INSEAD, Fontainebleau, France and an M.Sc. in Industrial Engineering From Twente University (The Netherlands). At the Anderson School, Professor Bronnenberg teaches MBA and FEMBA courses on Market Assessment. He also teaches in several executive programs at Anderson, and is the Faculty Director of the Medical Marketing program at UCLA. Professor Bronnenberg is currently interested in marketing strategy and multi market competition in consumer markets. He has previously worked and continues to do so on empirical analyses of new product growth and consumer choice behavior. His articles have appeared in the Journal of Marketing Research, Marketing Science, Marketing Letters, the Journal of the Academy of Marketing Science, and other journals. His working papers can be downloaded from this web-site. Professor Bronnenberg recently was named the recipient of the 2003 Paul Green Award, the 2003 IJRM Best Paper Award, and the 2004 John D.C. Little Best Paper Award.
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