In this seminar, Marvin Lieberman and George Geis will give complementary presentations relating to “Experimentation and Entry by Established Firms” (corporate entrepreneurship).

Lieberman will describe empirical and modeling results from a forthcoming article, “Entry, Exit and Resource Redeployment”:

We distinguish between inter-temporal and intra-temporal economies of scope (the latter commonly known as “synergy”) to extend our understanding of potential advantages of multi-business firms in entering and exiting new businesses.  We argue that resource relatedness can reduce the cost of exit by facilitating the internal redeployment of resources. Greater ability to redeploy has two main implications: it speeds up exit from underperforming businesses, and it lowers the cost of experimenting with new businesses in the vicinity of the firm’s existing businesses.

Geis will discuss key aspects of his recent book (Semi-Organic Growth: Tactics and Strategies behind Google’s Success, Wiley 2015) that pertain to strategy experimentation and entry by established firms:

• An early Google case study and the imprinting of M&A strategy experimentation
• Demonstration of an M&A market modeling methodology
• An acqui-hire typology with redeployment and experimentation implications
• Classic M&A integration frameworks reconsidered in the context of experimentation
• Key M&A strategy experimentation considerations including; 1) failure as a feature; 2) challenges in determining M&A success

For future Strategy Area seminars, please see: Strategy Seminar Series