Rangapriya K. Narasimhan
|UCLA Anderson School -- Doctoral Candidate, Human Resources & Organizational Behavior|
Topic: “Strategic Sensegiving in Nascent Innovations”
Friday, April 1, 2011 at 1:45PM-3:00PM
UCLA Anderson Cornell Hall D313
How do innovators acquire formal organizational support for their early stage ideas? Innovations rarely fit well with an organization’s strategy, structure, resources or institutionalized patterns of thought (Chandy & Tellis, 2000; Dougherty & Hardy, 1996). High potential ideas are often weeded out at nascent stages because they challenge existing thought. Previous researchers have suggested that innovators succeed when they influence how audiences understand the meaning of their innovation (Dougherty & Heller, 1994, 1996; Hargadon & Douglas, 2001). In this study I explore how innovators construct meaning by engaging in “sensegiving” (Gioia & Chittipedi, 1991) to move their innovation from ideation to adoption.
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